Information Overload?

Interesting survey out of Great Britain this month:

London, UK - 08 Sep 2010: Great Britain is risking turning consumers off sustainable living due to the sheer amount of fragmented information available, according to a recent IBM® survey (NYSE:IBM).

An online YouGov poll(1), of over 2,000 consumers revealed that 47 per cent of British adults feel that there is a lot of information available about sustainable living, but that much of this is conflicting. Only 12 per cent believe that advice and information is consistent and seven per cent do not know what a sustainable lifestyle is.

You can read more here:  IBM Pressroom